Author of three books, launcher of five companies and the Internet Marketing Association’s Networker of the Year. Jeanniey Mullen knows a thing or two about being a rockstar marketer.
In our Backstage interview Jeanniey shared with us what makes her tick – and she ticks fast – asking us to add “anything I can run to on the treadmill at 5am, so over 160BPM please” to our playlist.
And when it comes to chatbots, this urgency to move fast shines through. It’s not chatbots she wants in the pool, it’s the fact we as an industry are still talking about them as if they are the next best thing.
Yes, chatbots are already here, enough with the hype. According to research firm Gartner’s near-term predictions:
And if venerable old Gartner considers chatbots mainstream, then the party is over. If we apply this mood to the Gartner hype cycle model, chatbots in their current form, must be either clunking their way up to “peak of inflated expectations” like a tired seaside rollercoaster, or all the kids are screaming as they rapidly descend into the “trough of disillusionment”.
This is supported by Forrester Research. In a recent blog post they share their findings, looking towards a 2019 backlash against this technology. Although they don’t share Jeanniey’s vision of Cobots for all, they believe that:
So, while the established firms may not agree with Jeanniey on what’s next, and how we’re going to get “this marketing party started” – perhaps the swathe of poorly implemented chatbots will set back dreams of Cobot adoption – it’s clear the bubble is bursting on the big deal about chatbots.
They really shouldn’t be a big deal today. We as an industry should be ahead of this, and for this reason: The Big Deal Today about Chatbots has just made a huge splash and the pool guy has a job for the morning.