marketing opinion uncut


July 2018


This month we are on much safer ground with our definition of a 'classic' album, as we demand that our office virtual assistant play Radiohead's OK Computer and we get our geek on – turning our attention to the rise of the marketing machines.

"Radiohead's anxiety and disillusionment" (Rolling Stone Magazine's words, not mine) could be the perfect soundtrack as we ponder augmented reality, facial recognition, third party data, the algorithms that we all seem so dependent on today and the impact all this has on content marketing

As well as our usual shenanigans, we chuck Marketing Suites in the pool, we get backstage with marketing tech entrepreneur John Andrews and Ted tells it straight.

Welcome to the OK Computer Issue. Enjoy!

The Editor

The Fender Telecaster. The Wah-wah pedal. The 45rpm vinyl. Technology has always sparked new and powerful anthems from the fingertips of rock stars. Or it should, when harnessed the right way.

The same is true in marketing, and now, there’s a new kid on the block: augmented reality. Gareth May speaks to investigators and innovators about the latest tech to rock the brand landscape.


Our resident rockstar CMO gets us going with retail relevancy, keeping it simple with strategy over panic.


Technology means we're getting ever more personal with our customers. Or so we think... Helene Dancer asks: Do too many algorithms mean we're actually beginning to lose the human touch?


John Andrews is the head honcho at Photofy – a content creation app that enables users to transform ordinary photos into slick, professional images that can be easily shared on social platforms. With over 20 years’ experience in digital marketing, Ian Truscott sat down with the Raleigh, North Carolina-based CEO to discuss brand relevancy, the power of word of mouth, and why you should never, ever, stop learning.


You know how rockstars have this reputation for throwing stuff from the hotel window into the pool? Well, we’ll be throwing all the crap, bullshit acronyms, empty fads and snake oil of marketing straight into the Rockstar CMO swimming pool.

This month, Ian Truscott celebrates a pool party with Darren Guarnaccia and before long, single vendor marketing suites end in the pool.


Please, could you stop the noise? I’m trying to get some rest.
— Radiohead, Paranoid Android