This month we are on much safer ground with our definition of a ‘classic’ album, as we demand that our office virtual assistant play Radiohead’s OK Computer and we get our geek on – turning our attention to the rise of the marketing machines.
Facial recognition is a pervasive and powerful tool, offering brands near-limitless possibilities when it comes to engaging their target audiences. But despite the benefits it can afford both brand and customer, is it just too, well, sinister? Dave Waller talks to futurist Mark Stevenson and investigates…
Encouraged by Darren Guarnaccia we’re taking bets on the size of splash that single vendor marketing suites are going to make as he offers up his bugbear…
There’s a new kid on the block: augmented reality. Gareth May speaks to investigators and innovators about the latest tech to rock the brand landscape. …
In this new Trust economy, consent makes getting and using third-party data increasingly difficult. Lytics CMO Darren Guarnaccia on why third-party data is yesterday’s news…
Technology means we’re getting ever more personal with our customers. Or so we think… Helene Dancer asks: Do too many algorithms mean we’re actually beginning to lose the human touch?…
Robert Rose takes a look at how technology will impact the way we craft and share our marketing tunes – and the dangers of a split in the C-suite band.…
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
