Gareth May is a freelance journalist. He specialises in food and drink, sex and relationships, and gaming and tech.
He's covered everything from hijab porn and the rise of brosecco, to the representation of mental health in video games.
You can follow Gareth on Twitter
Articles Featuring Gareth May
In the digital-drenched 21st century, consumers are signing up to endless perk clubs, electing to receive everything from coffee to cosmetics by mail. Gareth May unboxes the subscription economy and the enduring appeal of the club.
The graveyard of marketing is ripe with bodies. Print, video, and billboards are moaning in their plots, killed at the hands of social media, QR codes, and digital PR. But are they gone for good? Gareth May explores…
If brands want to win consumers it’s not enough to be visually pleasing, or endorsed by celebrities, or nicely and neatly boxed. They need to speak truth.
Gareth May finds out why rib tickling isn’t always tickety-boo for the public image, and the power of laughter if you get it right.
The Fender Telecaster. The Wah-wah pedal. The 45rpm vinyl. Technology has always sparked new and powerful anthems from the fingertips of rock stars. Gareth May speaks to investigators and innovators about the latest tech to rock the brand landscape.
The most rockin’ of rockstars know that rules are made to be broken. Or are they? Gareth May finds out whether the best way to get your brand over the line, is not to cross it.
Beyond trendy pop-ups, #foodporn and fawning whisky adverts, food and drink has its own wild ones. Gareth May takes a bite out of the mavericks’ cookbook and finds out how to really market taste.
From film to fashion, music to gaming, Gareth May explores the rise and rise of surprise.