Darren is the chief marketing officer at Lytics, the first customer data platform that helps brands orchestrate relevant marketing with built-in data science
Darren has been working in the marketing technology world since the original dot-com boom. He is recognized for developing winning customer engagement strategies that help build successful, happy customers.
Before joining Lytics, he was executive vice president at Sitecore where he established the martech platform category and helped Sitecore scale from 7 to 200+ million over 10 years. He's a champion of building experiences customers actually want, and building marketing teams that believe in a greater mission that goes beyond just selling products to helping customers achieve their desired outcomes.