Darren is the chief marketing officer at Lytics, the first customer data platform that helps brands orchestrate relevant marketing with built-in data science
Darren has been working in the marketing technology world since the original dot-com boom. He is recognized for developing winning customer engagement strategies that help build successful, happy customers.
Before joining Lytics, he was executive vice president at Sitecore where he established the martech platform category and helped Sitecore scale from 7 to 200+ million over 10 years. He's a champion of building experiences customers actually want, and building marketing teams that believe in a greater mission that goes beyond just selling products to helping customers achieve their desired outcomes.
Articles Featuring Darren
Lazy. Self-entitled. Unfocused. The youth of today get a lot of slack. But is it totally justified? According to Darren Guarnaccia, not so much.
Ian Truscott has been hanging with one of our marketing technology rock stars, Darren Guarnaccia, and we are taking bets on the size of splash that single vendor marketing suites is going to make as he offers up his bug bear.
Lytics CMO Darren Guarnacciaon why third-party data is yesterday’s news…
Personalisation is good – if you do it right. Darren Guarnaccia breaks down how you can avoid using it as a weapon of mass irritation, instead changing it into something that can offer real value to consumers.
We sat down with Darren Guarnaccia, Lytics CMO and 20 year digital marketing veteran and discuss storytelling, customer value, and why quality trumps quantity.
Darren Guarnaccia argues that thanks to data, marketers have lost touch with the very thing they’re supposed to champion: humanity.