In this series of articles we go backstage with a marketing rock star. We sit at their feet while they share with us what made them a rock star, what excites them and what we might learn on our journey to marketing rock stardom.
Ian Truscott caught up with Christine Bailey, the London-based CMO of Valitor, to discuss her marketing heroes, the power of experiments, and why your network could be the most important thing in your life.
Ian Truscott sat down with Tom Wentworth, Chief Marketing Officer at Boston-based RapidMiner, to talk about saying ‘no’, the secret to successful recruiting, and why in the end, the brand is key.
John Andrews is the head honcho at Photofy – with over twenty years’ experience in digital marketing, Ian Truscott sat down with the Raleigh, North Carolina-based CEO to discuss brand relevancy, the power of word of mouth, and why you should never, ever, stop learning.
We sat down with Darren Guarnaccia, Lytics CMO and 20 year digital marketing veteran and discuss storytelling, customer value, and why quality trumps quantity.
Ted Rubin fulfils the industry rock star brief and we sit down with him and find out what makes this rock star tick.
Global head of marketing at censhare, Ian Truscott, is also Rockstar CMO’s editor. We meet him to talk about his influences.
We sit down with co-founder of the Content Marketing Institute and author of some of our favorite books to find out what inspires him.